When and How Can Search Analytics Help Tackle the Covid19 Pandemic
Par David Dubois, PhD Kellogg School of Management, INSEAD Associate Professor of Marketing & Cornelius Grupp Fellow in Digital Analytics for Consumer Behaviour (https://sg.linkedin.com/in/profdaviddubois) et Somya Gupta, Bachelor Student at Vellore Institute of Technology (https://in.linkedin.com/in/somya-gupta-309a46183).
In the race to fight Covid19, data is perhaps the most crucial asset. In the short-term, it can dramatically help governments and other organisations assess the progression of the pandemic and adjust their logistical responses (e.g., planning hospital beds, deciding on social distancing measures etc..). In the medium and long run, data may also help assess populations’ general feelings and emotions. This data may, in turn, help identify and tackle potential negative byproducts of the pandemic (e.g., anxiety, depressions).
